Built by People Who Have Been on Both Sides of the Table.
Tim Kraft
Tim began his career in the broker world doing Property & Casualty sales and then spent 20+ years building a sophisticated outsourced risk management practice serving commercial real estate. His clients were institutional owners with complex portfolios, demanding lenders, and no tolerance for programs that did not perform.
Two of those clients were large enough and sophisticated enough to deploy a self-insurance structure. Tim designed and managed both programs. For one of the largest publicly traded REITs and a large private development and property company in the Washington, D.C. market.
Those results did not come from a favorable market or a lucky loss year. They came from getting the structure right, sizing the loss fund correctly, administering claims efficiently, and managing the excess carrier relationship with discipline — year after year.
The genesis of WLP was the question he kept coming back to: why does this model only exist for Owners/Operators at that scale? The answer was that mid-market's lack of infrastructure. So he built it.
Pete Ognibene
Pete spent a career as an Owner/Operator in the C-Suite comprehensively managing the financial strategy and affairs of significant CRE property and development portfolios. He has been the person signing the insurance renewals, negotiating with lenders, structuring complex real estate transactions and making the calls that determine whether a portfolio performs or doesn't.
Most insurance professionals understand risk from the carrier's side or the broker's side. Pete understands it from the owner's side — which is the only side that matters to the clients WLP serves. He knows how CRE owners evaluate decisions, what their lenders require, how insurance fits into the broader financial strategy of a portfolio, and what it takes to get a new program approved at the C-suite level.
When a WLP prospect is trying to understand how this program integrates into their enterprise — not just their insurance renewal, but their capital structure, their investor relationships, their operational priorities — Pete is the person in the room who has lived that conversation from the other side.
That perspective is rare. In a market where most insurance solutions are sold by people who have never owned a building, it is a meaningful differentiator.
Why the Combination Matters
Most insurance professionals have never owned a building. Most CRE Owners/Operators have never run a captive. WLP has both. Together, they built a program that is technically sound and operationally practical. One that works in the real world, not just on paper.
The underwriting discipline, the carrier relationships, the actuarial rigor, the claims infrastructure — that makes the program work.
The understanding of how this decision gets made, what the objections look like, and how to connect a self-insurance program to the broader financial strategy of a real estate business.